HEROES campaign to get boys reading
Frank Cottrell Boyce was on BBC Breakfast talking about writing the sequel to Chitty Chitty Bang Bang and the HEROES series.
With research showing boys are no longer interested in reading past 100 pages, HEROES is a series of short, accessible original fiction books and plays from Pearson that teenage boys will love.
From epic stories of villains, crime, horror and adventure, these are the books boys will not be able to put down...
The perfect whole-class readers for Key Stage 3!
http://www.pearsonschoolsandfecolleges.co.uk/Secondary/Literature/11-14/Heroe...
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Whoa, things just got a whole lot esaeir.
Articles like this make life so much simeplr.
There are a number of ways that nvoders are dealing with the groupon / living social / yelp / pop sugar type model:1. instead of giving an entire service at discount, offer $10 on $20 worth of something.. that way.. the vendor gets $5 on what is essentiallya $15 off coupon on whatever the individual buys2. if you offer say: $40 (for a cost of $20 to the user) for food.. force all the groupon users to take something like a pre-fix menu that ispriced just for them and would otherwise cost $20.. that way the restaurant only loses 50% instead of 75% or the beauty shop onlyloses 50% instead of 75% of the deal3. changing the offer after the person buys the groupon . see 2 for some idea.. but by creating restrictions that move the users into a different category..the vendor can also make the deal better for themselves after the fact like getting a pedicure that is normally $40 for $20.. and then when you getthe pedicure as a user, you realize you got a 20 min pedicure instead of a 40 minute pedicure.. and they left out several steps of the process. Yes,your toes are technically painted and you got a little lotion and a brief soak.. but you missed the paraffin wax dip, the sloughing and trimming,the filing and buffing, that normally come from that salon with a full pedicure.Now i get that if nvoders do this and user’s realize (i have multiple times) then the user will not like the vendor after getting the reduced service / good.The user probably won’t be pissed off at groupon, however, they will think twice about buying groupons in the future.. it’s a cat and mouse gamebetween all three parties.This particular vendor made a very bad deal for themselves, and it doesn’t seem like they can rectify it without up-selling the customers.. but the customersare bargain hunters and are getting so much in the deal that they won’t likely do it.But mostly i’m seeing a big shift in the offers from a year ago.. and again from 6 months ago.Most nvoders are getting much cagier despite pressure from groupon to do much more. Too bad this one didn’t, or maybe this is from several months ago? You offer no date of the groupon sales period.