122 – Reaching out to new audiences
The process of getting new people in through the door, and the lasting relationship you have with them once they’re in, is called ‘audience development’. This briefing explains how the principles of audience development can be useful to your voluntary arts group.
123 – Free and low-cost IT tools
The proliferation of the web has resulted in a huge number of free and low-cost IT tools becoming available. This briefing looks at some alternatives to standard software, and some other tools that you might find useful. The final section of the briefing describes ‘open source’, the process by which many of these free and low-cost IT tools are produced, and suggests some ways in which the open source ethos can be applied to your other activities.
To read past briefings, or to subscribe to receive hard copies quarterly, visit our briefings page at www.vaengland.org.uk
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